Rooted
Client
Fern & Co
Direction
Visual Identity
Packaging
Date
About the project
Challenge
Fern & Co grew out of a weekend farmers' market stall selling plant-based skincare, and its labels still looked like kitchen experiments. As boutiques began to call, the brand needed to feel trustworthy and premium without losing its roots.
Approach
We built the identity around a hand-cut fern monogram, a muted palette of moss, clay and oat, and a packaging system where every formula gets its own leaf illustration. Recycled glass, uncoated cartons and a calm, honest voice carry the story from shelf to bathroom.
Result
Fern & Co secured placements in 40 independent boutiques in its first season, and repeat purchases rose by 35% after the relaunch.
