Soleil
Client
Maison Soleil
Direction
Packaging
Art Direction
Visual Identity
Date
About the project
Challenge
Maison Soleil was launching its first fragrance collection and needed a brand that felt warm and luxurious, without the cold, glossy look of the category. The house had a story and a founder, but no visual language.
Approach
We designed a sun-washed identity with a custom serif wordmark, a palette of amber, cream and midnight blue, and an art direction built on bold light and shadow. The packaging pairs heavy glass with uncoated paper and a single accent colour for each scent.
Result
The first collection sold out in six weeks, and the packaging was featured in two international design publications.
