Grainline
Client
Oakline Studio
Direction
Brand Strategy
Visual Identity
Date
About the project
Challenge
Oakline Studio builds custom furniture entirely by hand, yet nothing about its brand showed that craft. Commissions came through word of mouth alone, and the studio struggled to explain why its pieces cost more than factory furniture.
Approach
We created a quiet identity inspired by wood grain and joinery details: a wordmark drawn from tool-marked lettering, a warm timber palette and a maker's stamp that goes on every piece. Photography of the workshop became the main storytelling tool across print and web.
Result
Inquiries tripled in four months, and the studio now keeps a waiting list for commissions through the next year.
