Open House
Client
Brightside Realty
Direction
Brand Strategy
Visual Identity
Signage & Environment
Date
About the project
Challenge
Brightside Realty was a respected local agency, but its brand looked identical to every other estate agent: generic house icons and stock phrases. It needed to stand out on the street and online as a friendlier, more modern alternative.
Approach
We repositioned the agency around the idea of an open door, with a warm yellow doorway mark, a simple friendly tone of voice and a bright, photo-first visual style. The system covers for-sale signs, window displays, business cards and a set of listing templates for the whole team.
Result
Valuation requests grew by 60% in the first quarter, and the new yard signs became the most recognised in the neighbourhood.
